About me:

About

10+ years building and scaling free-to-play mobile games across product strategy, prototyping, live ops, monetization, and growth.

Led multidisciplinary teams across product, engineering, design, art, and publishing to launch and scale high-performing mobile titles globally.

Career Highlights

• Led development of The President, a narrative F2P mobile game that reached #1 on the App Store and Google Play across 27 countries including the US and key European markets, still ranking top 50 RPG on the US App Store 4 years post-launch with active profitable UA

• Scaled products to 30M+ downloads globally

• Winner: Africa Game of the Year, Debut Game of the Year, and Most Impactful Game of the Year

Core Expertise

Specialising in 0-to-1 product development and live service optimisation across mobile and web platforms

• Player behavior & progression systems

• A/B testing & rapid experimentation

• Retention strategy & LiveOps

• Monetization systems & ad-led economies

• Market validation & growth strategy
  
  

Industry Partnerships

Secured and managed publishing agreements with Kwalee, CrazyLabs, TapNation, Voodoo, and Supersonic Studios, negotiating terms, managing delivery milestones, and driving distribution across casual and hybrid-casual for global distribution.

Product Case Study: The President

End-to-end breakdown of how I validated, optimized, monetized, and scaled a top-performing F2P mobile game (20M+ players).

Role: Lead Product Manager
Ownership: Product strategy, prototyping, KPI analysis, monetization, LiveOps, and growth

Key outcomes

• 20M+ players

• D1 retention improved 19% → 44%

• ARPU improved by 120%

• #1 F2P ranking in US, UK, Canada

Click diagrams to expand

Gun Blast: Social Systems

Browser-based casual shooter. Optimised as a live service to improve player retention, monetization and session depth. Without app stores, home screen presence, or platform-driven re-engagement, social systems and the product loop itself must drive every return visit.

Role: Lead Product Manager
Ownership: Social system design, engagement optimisation, KPI analysis

Baseline metrics (web casual industry average: D1 retention 2-5%, session count 1)

• Playtime: 5 minutes

• Session count: 1

• D1 Retention: 2%

• Player conversion: 63%

  
  

Key outcomes

• Playtime improved 5 → 8 minutes (+60%)

• Session count improved 1 → 1.3 (+30%)

• D1 Retention improved 2% → 9% (+350%)

• Player conversion improved 63% → 78%

Click diagrams to expand

Awards & Recognition

Product Awards:

1. Game Of The Year Award (Game Industry Awards Africa)

2. Most Impactful Video game (Game Industry Awards Africa)

3. Debut of the Year (Game Industry Awards Africa)

4. Team of The Year 2025 (Nomination)

Personal Awards:

1. Top 40 Under 40 Men - Kenya (Link)

2. Queen Young Leaders Award - Gaming For Good

3. Kalasha Award (Nomination)

Press & Talks

Currently open to Product Leadership and Product Management opportunities