Product Manager | Games & Growth
10+ years in games
100+ game prototypes and launches
30M+ lifetime downloads
Increased ARPU by 120%+
Award-winning titles
Hi there, I'm
Evans Kiragu


About me:
About
10+ years building and scaling free-to-play mobile games across product strategy, prototyping, live ops, monetization, and growth.
Led multidisciplinary teams across product, engineering, design, art, and publishing to launch and scale high-performing mobile titles globally.
Career Highlights
Led development of The President, a narrative F2P mobile game that reached #1 on the App Store and Google Play across 27 countries including the US and key European markets, still ranking top 50 RPG on the US App Store 4 years post-launch with active profitable UA
Scaled products to 30M+ downloads globally
Winner: Africa Game of the Year, Debut Game of the Year, and Most Impactful Game of the Year
Core Expertise
Specialising in 0-to-1 product development and live service optimisation across mobile and web platforms
Player behavior & progression systems
A/B testing & rapid experimentation
Retention strategy & LiveOps
Monetization systems & ad-led economies
Market validation & growth strategy
Industry Partnerships
Secured and managed publishing agreements with Kwalee, CrazyLabs, TapNation, Voodoo, and Supersonic Studios, negotiating terms, managing delivery milestones, and driving distribution across casual and hybrid-casual for global distribution.


Product Case Study: The President
End-to-end breakdown of how I validated, optimized, monetized, and scaled a top-performing F2P mobile game (20M+ players).
Role: Lead Product Manager
Ownership: Product strategy, prototyping, KPI analysis, monetization, LiveOps, and growth
Key outcomes
20M+ players
D1 retention improved 19% → 44%
ARPU improved by 120%
#1 F2P ranking in US, UK, Canada
Click diagrams to expand






Gun Blast: Social Systems
Browser-based casual shooter. Optimised as a live service to improve player retention, monetization and session depth. Without app stores, home screen presence, or platform-driven re-engagement, social systems and the product loop itself must drive every return visit.
Role: Lead Product Manager
Ownership: Social system design, engagement optimisation, KPI analysis
Baseline metrics (web casual industry average: D1 retention 2-5%, session count 1)
Playtime: 5 minutes
Session count: 1
D1 Retention: 2%
Player conversion: 63%
Key outcomes
Playtime improved 5 → 8 minutes (+60%)
Session count improved 1 → 1.3 (+30%)
D1 Retention improved 2% → 9% (+350%)
Player conversion improved 63% → 78%
Click diagrams to expand






Awards & Recognition
Product Awards:
Game Of The Year Award (Game Industry Awards Africa)
Most Impactful Video game (Game Industry Awards Africa)
Debut of the Year (Game Industry Awards Africa)
Team of The Year 2025 (Nomination)
Personal Awards:
Top 40 Under 40 Men - Kenya (Link)
Queen Young Leaders Award - Gaming For Good
Kalasha Award (Nomination)










