Product Leader • Founder • Game Builder
10+ years in games
100+ games
30M+ lifetime downloads
Award-winning titles

About me:

• 10+ years building and scaling free-to-play (F2P) mobile games

• Game Product Leader across product strategy, prototyping, live ops, retention, monetization, and growth

• Led multidisciplinary teams across design, engineering, art, and publishing
  
  Career Highlights:

• Led development of The President, one of Africa’s most commercially successful mobile games

• Scaled title to 20M+ players globally

• Winner: Africa Game of the Year

• Achieved #1 Free-to-Play ranking on both Google Play and App Store in key markets including US, UK, and Canada
  

Product Expertise

• Player behavior & progression systems

• A/B testing & rapid experimentation

• Retention strategy & LiveOps

• Monetization systems & ad-led economies

• Market validation & growth strategy

Industry Exposure
Worked with/collaborated across the mobile gaming publishing ecosystem including:

• Kwalee

• CrazyLabs

• TapNation

• Voodoo

• Supersonic Studios

Recognition

• Kenya Top 40 Under 40 Men

• Multiple game and digital product awards across African gaming ecosystem

Product Case Study: The President

End-to-end breakdown of how I validated, scaled, monetized, and launched one of Africa’s top-performing F2P mobile games (20M+ players).

Key outcomes

• 20M+ players

• D1 retention improved 19% → 44%

• ARPU improved $0.35 → $0.77

• CPI reduced to $0.43

• #1 F2P ranking in US, UK, Canada

Click image to enlarge

Awards & Recognition

Product Awards:

1. Game Of The Year Award (Game Industry Awards Africa)

2. Most Impactful Video game (Game Industry Awards Africa)

3. Debut of the Year (Game Industry Awards Africa)

4. Team of The Year 2025 (Nomination)

Personal Awards:

1. Top 40 Under 40 Men - Kenya (Link)

2. Queen Young Leaders Award - Gaming For Good

3. Kalasha Award (Nomination)

Press & Talks

Currently open to Product Leadership and Product Management opportunities