Product/Game Manager/Founder
10+ years in games
80+ games
30M+ downloads
Award-winning titles

Hi there, I'm
Evans Kiragu

About me:

I’m Evans Kiragu, a game builder and product thinker focused on creating experiences players genuinely care about.

Working on The President, one of Africa’s most successful commercial mobile games with over 25M players globally (Africa Game Of The Year), strengthened my passion for understanding what makes games engaging, memorable, and emotionally resonant.

My work sits at the intersection of game design, product strategy, and player experience, with a focus on retention systems, progression design, and user behavior. Across 100+ game concepts and prototypes, I’ve developed a disciplined approach to ideation, experimentation, iteration, and performance analysis.

Through this journey, I’ve collaborated across the mobile gaming ecosystem and engaged with leading casual and hybrid publishers including Kwalee, CrazyLabs, TapNation, Voodoo, and Supersonic Studios.

I care deeply about building games not just as products, but as experiences that create emotion, connection, and lasting value for players.

My work in games and digital products has received multiple awards, including recognition as one of Kenya’s Top 40 Under 40 Men for contributions to the African gaming community.

30m+

GAME DOWNLOADS

15+

TEAM MEMBERS LED

10+

YEARS OF EXPERIENCE

Top Skills

Game Product Strategy

I approach games as both creative experiences and scalable digital products. My work focuses on identifying market opportunities, shaping game concepts around player behavior, and aligning gameplay decisions with growth, retention, and commercial goals.

Rapid Prototyping, Iteration & AB Testing

I believe strong products are built through speed, experimentation, and constant learning. Across 100+ game concepts and prototypes, I’ve developed a disciplined process for testing mechanics, validating ideas, and iterating quickly based on feedback and performance data. This allows me to move efficiently from concept to insight.

Retention & LiveOps

Long-term success in games depends on giving players reasons to return. I design retention systems through progression loops, rewards, events, content pacing, and engagement mechanics that encourage long-term play. My approach combines behavioral design with data-driven optimization to improve player lifetime value.

Player Experience Design & Monetization

Great games balance player enjoyment with sustainable business models. I focus on designing experiences that feel intuitive, emotionally engaging, and rewarding, while thoughtfully integrating monetization systems